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“Visibility, Transparency, Feedback and Recognition”: Higher Education Scholars Using Digital Social Networks Cover

“Visibility, Transparency, Feedback and Recognition”: Higher Education Scholars Using Digital Social Networks

Open Access
|May 2024

Figures & Tables

Table 1

Participants’ Age Ranges.

AGE RANGESn%
18–23227%
24–359632%
36–4510535%
46–554816%
56–65248%
66+52%
Prefer not to disclose31%
Table 2

Participants’ Location of Residence.

LOCATIONn%
North America24180%
Europe165%
Caribbean155%
Asia93%
South America93%
Africa62%
Oceania41%
Middle East21%
Table 3

Participants’ Type of Institution.

TYPE OF INSTITUTIONn%
Doctoral-Granting University18862%
Masters-Granting University9030%
Other(s)93%
Community College72%
Non-profit Institution41%
Undergraduate-Granting University31%
Research Lab21%
Table 4

Motivators for Using Digital Social Networks as an Academic.

WHAT ARE YOUR MOTIVATORS FOR USING DIGITAL SOCIAL NETWORKS FOR YOUR ACADEMIC CAREER?n
To connect with or meet other professors/academics (networking)174
To look for resources for my teaching or research149
To be informed/discover information149
To ask questions or seek help/advice115
To share my research and/or achievements in my academic job102
To help others94
To share resources (content assignments, syllabus, student work, etc.)91
To share my opinions about a topic87
To build communities of practice86
To thank people or show encouragement83
To get away from pressures and stress of the academic job59
Other(s)5
Table 5

Digital Social Network Applications Used by Scholars in their Academic Careers.

WHAT DIGITAL SOCIAL NETWORK PLATFORMS DO YOU USE FOR YOUR ACADEMIC CAREER?n
LinkedIn144
Facebook138
X127
YouTube100
Instagram90
ResearchGate73
Academia.edu62
Blogs51
Podcasts49
WhatsApp44
TikTok19
Wikis16
Other(s)15
Forums14
Reddit13
Pinterest12
Telegram11
Publons8
Snapchat7
Social bookmarking5
Weibo1
Table 6

What are the Benefits of Using Digital Social Networks for One’s Academic Career?

BENEFITSnSAMPLE COMMENTS BY PARTICIPANTS
Networking in general70‘Networking and communicating projects or obstacles to peers for targeted feedback.’
Personal branding35‘Visibility, transparency, feedback and recognition.’
Information and learning29‘Following experts and receiving information directly from them rather than information interpreted by media.’
Networking with others outside their institution25‘Connecting with global scholars, access [to] and information about resources.’
Resources25‘Able to communicate with people across the world who otherwise it would be very difficult to connect with. With Twitter it’s easy to hear about things that people are doing, find opportunities, etc. that otherwise I would never know about.’
Networking with known peers17‘To follow colleagues whose work is relevant to me.’
Other(s)12‘Ease of access.’
‘Staying relevant and maintaining credibility for tenure/promotion.’
Support11‘Contents can be scrutinized by various scholars who come across the content. Seeing and reading about what others have done may help encourage one to challenge themselves to keep on thriving and doing better.’
Sharing accomplishments8‘Promote awareness of my work.’
Seeking job opportunities6‘I can see job posts.’
Table 7

What are the Challenges of Using Digital Social Networks for One’s Academic Career?

CHALLENGESnSAMPLE COMMENTS BY PARTICIPANTS
Other(s)34‘Accessibility issues as Internet penetration has not been sufficient enough.’
‘Self-promotion gets exhausting.’
‘It’s always changing.’
‘Many of my colleagues don’t use it and thus won’t see my posts.’
The time needed to actively participate32‘Time consuming. In order to leverage networking and connections, we have to dedicate time to invest in our personal brands online.’
Knowing how to properly draw the line between personal and professional sharing31‘There is a pressure to be professional and a difficulty to separate personal posts from professional posts.’
Privacy issues26‘Privacy is the biggest thing for me. I enjoy keeping my work life and private life separate.’
Experiences with harassment26‘Twitter is where academics are forced to be, but it is toxic as hell! Negative, angry, bullying- it’s bad for society and for mental health.’
Access to too much information11‘Difficulty of managing multiple streams of communication when I’m already overloaded.’
Dealing with misinformation10‘Vetting sources for misinformation is paramount and can be difficult. Failing to vet can get you into trouble.’
False sense of community8‘I wish there was more authenticity in networking. I feel that places like LinkedIn are only about showing off your best attributes so it’s become this competition of who can be better in their industry.’
Impostor syndrome6‘It creates false expectations of success and/or failure.’
Table 8

Imagined Audiences of Scholars.

IMAGINED AUDIENCESnSAMPLE COMMENTS BY PARTICIPANTS
Other academics137‘This is my primary audience; I want to share my research with other academics or have conversations with them to improve my own research.’
‘My goal is to connect and research with academics that work [on] the same subject as me.’
Students85‘They are for me, the most important audience in all my social media platforms. My engagement is based on them.’
‘I hope students find resources I post to be helpful.’
Family and friends59‘I have some friends or closer colleagues that I wish to share resources and achievements with.’
‘People who love you although they don’t understand all that you do, but they are happy for your achievements’.
Journalists and reporters36‘I don’t have many associations with the media, but I do hope to get attention for my research.’
‘Translating research to lay audience.’
Higher education staff33‘We can also engage with the staff. You never know who is interested in the type of content you share and can engage with you and your peers.’
Administrators19‘I may find some research that my administrators find interesting, and they may share it.’
Fans18‘You may have followers that are not enrolled in your institution but can find your content engaging.’
Others11‘Practitioners, as a teacher educator my main audience is K-12 teachers and informal educators.’
‘Industry professionals, hiring managers.’
jime-2024-1-842-g1.png
Figure 1

Frequency of Participation in Digital Social Communities.

jime-2024-1-842-g2.png
Figure 2

Why do Scholars Turn to Digital Social Communities?

jime-2024-1-842-g3.png
Figure 3

Challenges of Participating in Digital Social Communities.

Table 9

Digital Social Communities as Continuous Professional Development?

DO YOU CONSIDER YOUR PARTICIPATION IN DIGITAL SOCIAL COMMUNITIES TO BE CONTINUOUS PROFESSIONAL DEVELOPMENT?nSAMPLE COMMENTS BY PARTICIPANTS
Strongly Agree39‘Yes: I’m in many photography groups for professors or artists and I both learn new resources and can share my own. This brings visibility to my artwork, and I have been offered professional opportunities from people seeing my work online.’
Agree66‘Social media allows professionals and academics to connect across vast distances and engage with an entire community of peers to share ideas, find employment, collaborate on projects/research, and alleviate the stress of work/school life.’
Neutral28‘They can give you new ideas, but it requires a lot of work to wade through arguments and random negative comments and so on.’
‘Sometimes Twitter is the only place you will see a job or conference advertised.’
Disagree5‘They usually start strongly engaged but people don’t stay involved.’
Strongly disagree1‘I don’t use this for professional development purposes.’
DOI: https://doi.org/10.5334/jime.842 | Journal eISSN: 1365-893X
Language: English
Submitted on: Jun 17, 2023
Accepted on: Jan 22, 2024
Published on: May 7, 2024
Published by: Ubiquity Press
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2024 Enilda Romero-Hall, Lina Gomez-Vasquez, Laila Forstmane, Caldeira Ripine, Carolina Dias Da Silva, published by Ubiquity Press
This work is licensed under the Creative Commons Attribution 4.0 License.