Assessing Consumer Awareness and Engagement in Sustainable Marketing Campaigns: Evidence from Nigeria
Authors
Language: English
Page range: 155 - 178
Published on: Feb 14, 2024
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2024 Samuel Chukwudi Ilodigwe, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.