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Assessing Consumer Awareness and Engagement in Sustainable Marketing Campaigns: Evidence from Nigeria Cover

Assessing Consumer Awareness and Engagement in Sustainable Marketing Campaigns: Evidence from Nigeria

Sri Lanka Journal of Marketing
Volume 9 (2023): Issue 3
By:   
Open Access
|Feb 2024
Articles in this issue
DOI: https://doi.org/10.4038/sljmuok.v9i3.128
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Language: English
Page range: 155 - 178
Published on: Feb 14, 2024
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
Consumer awareness,
Consumer engagement,
Marketing campaign,
Sustainable development,
Sustainable marketing

© 2024 Samuel Chukwudi Ilodigwe, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 9 (2023): Issue 3
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