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Impact of Loyalty Card Programs on Customer Satisfaction and Engagement with Reference to Colombo District Supermarket Retail Industry Cover

Impact of Loyalty Card Programs on Customer Satisfaction and Engagement with Reference to Colombo District Supermarket Retail Industry

Sri Lanka Journal of Marketing
Volume 8 (2022): Issue 0
By:   
Open Access
|Aug 2022
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DOI: https://doi.org/10.4038/sljmuok.v8i0.99
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Language: English
Page range: 152 - 185
Published on: Aug 8, 2022
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
Anticipated Benefits,
Commitment,
Customer involvement,
Privacy concerns,
Variety seeking Behavior

© 2022 M. C. K. H. Mallika, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.

Volume 8 (2022): Issue 0
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