Marketing Technology (MarTech) for Customer Relationship Management: An Examination of the Theory - Practice Gap
Language: English
Page range: 105 - 147
Published on: Jul 3, 2025
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2025 Dilogini Sangarathas, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.