Marketing Technology (MarTech) for Customer Relationship Management: An Examination of the Theory - Practice Gap
Authors
Language: English
Page range: 105 - 147
Published on: Jul 3, 2025
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
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© 2025 Dilogini Sangarathas, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.