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Creation of Cultural Values in Communication as a Challenge for Czech Beer Brands

Acta academica karviniensia

Volume 23 (2023): Issue 1 (June 2023)

By: Hanne-Lore Bobáková and Janusz Karpeta

Open Access

|May 2026

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DOI: https://doi.org/10.25142/aak.2023.001 | Journal eISSN: 2533-7610 | Journal ISSN: 1212-415X

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Language: English

Page range: 5 - 18

Submitted on: Aug 31, 2022

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Accepted on: May 17, 2023

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Published on: May 18, 2026

Published by: Silesian University in Opava

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

cultural stereotype

Related subjects:

Business and economics,

Business management,

Management accounting, financial controlling, cost calculation, investment,

Marketing, sales, customer relations,

Small and medium-sized companies (SMU), small businesses, startups,

Social sciences,

Sociology of family, youth, and aging

© 2026 Hanne-Lore Bobáková, Janusz Karpeta, published by Silesian University in Opava
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 23 (2023): Issue 1 (June 2023)