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Creation of Cultural Values in Communication as a Challenge for Czech Beer Brands Cover

Creation of Cultural Values in Communication as a Challenge for Czech Beer Brands

Acta academica karviniensia
Volume 23 (2023): Issue 1 (June 2023)
By:  and    
Open Access
|May 2026
Authors

Authors

Hanne-Lore Bobáková

bobakova@opf.slu.cz

Silesian University, School of Business Administration, Karviná

Janusz Karpeta

karpeta@opf.slu.cz

Silesian University, School of Business Administration, Karviná
DOI: https://doi.org/10.25142/aak.2023.001 | Journal eISSN: 2533-7610 | Journal ISSN: 1212-415X
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Language: English
Page range: 5 - 18
Submitted on: Aug 31, 2022
Accepted on: May 17, 2023
Published on: May 18, 2026
Published by: Silesian University in Opava
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
brand,
communication,
connotation,
cultural stereotype
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Marketing, sales, customer relations,
Industries,
Small and medium-sized companies (SMU), small businesses, startups,
Social sciences,
Sociology,
Sociology of family, youth, and aging

© 2026 Hanne-Lore Bobáková, Janusz Karpeta, published by Silesian University in Opava
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 23 (2023): Issue 1 (June 2023)
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