Abstract
The paper presents the special meanings and many-sided implications that can be conjectured from the use of a stative verb in the progressive, and the linguistic difficulties encountered in analysing McDonald’s slogan. It reviews the behaviour of to love when tested for stativeness and concludes that as a “progressive stative” verb it can be cleverly exploited for fresh emotional implications.
Language: English
Page range: 12 - 21
Published on: Feb 21, 2013
Published by: West University of Timisoara
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2013 Anca Cehan, published by West University of Timisoara
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.