I’m Lovin’ it

Cehan, Anca

doi:10.2478/v10319-012-0002-2

Abstract

The paper presents the special meanings and many-sided implications that can be conjectured from the use of a stative verb in the progressive, and the linguistic difficulties encountered in analysing McDonald’s slogan. It reviews the behaviour of to love when tested for stativeness and concludes that as a “progressive stative” verb it can be cleverly exploited for fresh emotional implications.

References

Aristotle. 1970. Physics. W. Charlton (trans., introd. and notes). Oxford: Oxford University Press.
Search in Google Scholar
Aristotle. 1976. The Ethics of Aristotle. The Nicomachean Ethics. J.A.K. Thomson (trans.). Harmondsworth: Penguin Books.
Search in Google Scholar
Binnick, R. I. 1991. Time and the Verb. A Guide to Tense and Aspect. Oxford: Oxford University Press.
Search in Google Scholar
Celce-Murcia, M. and D. Larsen-Freeman. 1999. The Grammar Book: An ESL/EFL Teacher’s Course (2nd ed.). Boston: Heinle and Heinle Publishers.
Search in Google Scholar
Comrie B. 1976. Aspect. Cambridge: Cambridge University Press.
Search in Google Scholar
Davidson, D. 1980. Essays on actions and events. Oxford: Oxford University Press.
Search in Google Scholar
Downing, A. and P. Locke. 2006. English Grammar: A University Course (2nd ed.). New York: Routledge.10.4324/9780203087640
Search in Google Scholar
Dowty, D. 1979. Word Meaning and Montague Grammar. Dordrecht: Reidel.10.1007/978-94-009-9473-7
Search in Google Scholar
Gruber S. J. 1976. Lexical Structures in Syntax and Semantics. Amsterdam: North Holland.
Search in Google Scholar
Huddleston R. and G. K. Pullum. 2002. The Cambridge Grammar of the English Language. Cambridge: Cambridge University Press.10.1017/9781316423530
Search in Google Scholar
Kenny, A. 1963. Action, Emotion and Will. New York: Routledge & Kegan Paul.
Search in Google Scholar
Kesner Bland, S. 1988. ‘The Present Progressive in Discourse: Grammar versus Usage Revisited’ in TESOLQuarterly. 22/1, pp. 54-68.
Search in Google Scholar
Langacker, R. W. 1987. Foundations of Cognitive Grammar, vol. 1: Theoretical Prerequisites. Stanford, CA: Stanford University Press.
Search in Google Scholar
Miller, G.A. and P.N. Johnson-Laird. 1976. Language and Perception. Cambridge MA: Harvard University Press.10.4159/harvard.9780674421288
Search in Google Scholar
Mourelatos, A. P. D. (1981) ‘Events, Processes, and States’ in Syntax and Semantics 14, (P. Tedesch and J. Kimball eds.). New York: Academic Press, pp. 191-212.
Search in Google Scholar
Quirk, R., S. Greenbaum, G. Leech. and J. Svartvik. 1972. A Grammar of Contemporary English. London: Longman.
Search in Google Scholar
Ryle, G. 1949. The Concept of Mind. Chicago: University of Chicago Press.
Search in Google Scholar
Vendler, Z. 1967. Linguistics in Philosophy. Ithaca, New York: Cornell University Press. Available: http://www.mcdonalds.ca/ [2011, January 5].
Search in Google Scholar

I’m Lovin’ it

Abstract

Paradigm

My account