Abstract
Research on language policy and planning (LPP) decision making for Gaelic in Scotland attempted to map out the major preoccupations and identify blindspots held by those overseeing policy construction and implementation. Interviews with elite players in LPP development elicited key qualitative data which was benchmarked against core issues identified in a survey of participants in a putative Scottish Gaelic socioeconomy and social economy. The research uncovered discrepancies between official aspiration and socioeconomic reality, between benefits for individuals and help for communities, or between specific job sectors and the wider economy. More concerning, it becomes apparent that elite players are unclear on language revitalisation goals. While they understand that more needs to be done for the home and community, they lack strategic direction as to how to achieve this.