Have a personal or library account? Click to login
The Linguistic Landscape of Urban Vellore: A Comprehensive Analysis of Language Distribution, Choice, and Implications in the Commercial Space Through Shop Signs Cover

The Linguistic Landscape of Urban Vellore: A Comprehensive Analysis of Language Distribution, Choice, and Implications in the Commercial Space Through Shop Signs

By: Sneha Mishra  
Open Access
|Dec 2024

References

  1. Abric, J. C. (1976). Jeux, Conflits et Representations Sociales (These de doctorate d’etat). Universite de Provence, Aix-en-Provence, France.
  2. Åkestam, N., Rosengren, S., & Dahlen, M. (2017). Think about it – Can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy? European Journal of Marketing, 51(1), 82–98.
  3. Amara, M. (2018). Language, identity and conflict: Arabic in Israel. Routledge.
  4. Augoustinos, M., Walker, I., & Donaghue, N. (2006) Social Cognition: An Integrated Introduction. Sage.
  5. Ben-Rafael, E. (2009). A sociological approach to the study of linguistic landscapes. In E. Shohamy & D. Gorter (Eds.), Linguistic landscape: Expanding the scenery (pp. 40–54). Routledge.
  6. Blackwood, R. J. (2010). Marking France’s public space: Empirical surveys on regional heritage languages in two provincial cities. In E. Shohamy, E. Ben-Rafael, & M. Barni. (Eds.), Linguistic Landscape in the City. (pp.292–306). Multilingual Matters.
  7. Bourhis, R., & Giles, H. (1977). The language of intergroup distinctiveness. In H. Giles (Ed.), Language, ethnicity, and intergroup relations. Academic Press.
  8. Brondi, S., Neresini, F., & Sciandra, A. (2021). The social representation of nanotechnologies and its relationships with those of science and technology: Making familiar the unfamiliar between enthusiasm and caution. Journal of Risk Research, 21(10), 1–25.
  9. Brunel, M., Launay, M., & Monaco, G. (2017). Is the social representation of nanotechnology anchored in that of GMOs? Journal of Risk Research, 20(10), 1304–1320.
  10. Burgess, A. J., Wilkie, D. C. H., & Dolan, R. (2020): Towards successful diversity initiatives: the importance of building audience connectedness. Journal of Marketing Management, 37(1–2). 144–161
  11. Coulmas, F. (2009). Linguistic landscaping and the seed of the public sphere. In E. Shohamy & D. Gorter (Eds.), Linguistic landscape: Expanding the scenery (pp. 13–24). Routledge.
  12. Dagenais, D., Moore, D., Sabatier, C., Lamarre, P., & Armand, F. Linguistic landscape and language awareness. In E. Shohamy & D. Gorter (Eds.), Linguistic landscape: Expanding the scenery (pp. 253–269). Routledge.
  13. Eastman, C. M., & Stein, R. F. (1993). Language display: Authenticating claims to social identity. Journal of Multilingual and Multicultural Development, 14(3), 187–202.
  14. Flament, C. (1994). Aspects Peripheriques des Representations Sociales. In C. Guimelli (Ed.), Structures et Tansformations des Representations (pp. 139–141). Delachaux & Niestle.
  15. Gallois, C., & Giles, H. (2015). Communication accommodation theory. The International Encyclopedia of Language and Social Interaction, 1–18.
  16. Giles, H., & Ogay, T. (2007). Communication accommodation theory. In B. Whaley & W. Samter (Eds.), Explaining communication: Contemporary theories and exemplars (pp. 293–310). Lawrence Erlbaum.
  17. Gorter, D. (2013). Linguistic landscapes in a multilingual world. Annual Review of Applied Linguistics, 33, 190–212.
  18. Haarmann, H. (1986). Verbal strategies in Japanese fashion magazines- a study in impersonal bilingualism and ethnosymbolism. International Journal of the Sociology of Language, 58, 107–121.
  19. Höijer, B. (2017). Social Representations Theory. Nordicom Review, 32(2), 3–16.
  20. Kelly-Holmes, H. (2014). Linguistic fetish: The sociolinguistics of visual multilingualism. In M. David (Ed.), Visual communication (pp. 35–151). Mouton.
  21. Koll-Stobbe, A. (2015). Ideofiers in the commercial city: A discursive linguistic landscape analysis of hairdressers’ shop names. In M. Laitinen, & A. Zabrodskaja (Eds.), Dimensions of sociolinguistic landscapes in Europe: Materials and methodological solutions (pp. 53–75). Peter Lang Edition.
  22. Landry, R., & Bourhis, R. Y. (1997). Linguistic landscape and ethnolinguistic vitality: An empirical study. Journal of Language and Social Psychology, 16(1), 23–49.
  23. Lu, B., Zhang, S., & Fan, W. (2015). Social representations of social media use in government: An analysis of Chinese government microblogging from citizens’ perspective. Social Science Computer Review, 34 (4), 416–436.
  24. Meganathan, R. (2015). The linguistic landscape of New Delhi: A precursor and a successor of language policy. In H. Coleman (Ed.), Multilingualisms and Development (Selected Proceedings of the 11th Language & Development Conference, New Delhi, India, 2015) (pp. 225–237). British Council.
  25. Mishra, S. (2022). Multilingualism in urban Vellore. International Journal of Multilingualism, 19(4), 539–554. https://doi.org/10.1080/14790718.2020.1757678
  26. Mishra, S. (2023). The prominence of English in the Linguistic Landscape of Jamshedpur. Linguistic Landscape. https://doi.org/10.1075/ll.22001.mis
  27. Moscovici, S. (1961). La Psychanalyse, Son Image et Son Public [Psychoanalysis, its image and its public]. Presses Universitaires de France.
  28. Moscovici, S. (1963). Attitudes and opinions. Annual Review of Psychology, 14, 231–60.
  29. Moscovici, S. (1981). On social representations. In J. P. Forgas (Ed.), Social cognition (pp. 181–209). Academic Press.
  30. Nusrat, B., & Sinha, S. (2021). Mother tongue marginalisation: An empirical study on language visibility and vitality in public space of an Indian satellite town. International Journal of Multilingualism, 18(1), 41–58.
  31. Oakenfull, G. K., McCarthy, M. S., & Greenlee, T. B. (2008). Targeting a minority without alienating the majority: Advertising to gays and lesbians in mainstream media. Journal of Advertising Research, 48(2), 191–198.
  32. Pandey, G. (2020). Indians once displayed pride in multilingualism. Return of an instrumental English signals a new phase. The Indian Express. https://indianexpress.com/
  33. Papen, U. (2012). Commercial discourses, gentrification and citizens’ protest: The linguistic landscape of Prenzlauer Berg, Berlin. Journal of Sociolinguistics, 16(1), 56–80.
  34. Russell, C. A., & Puto, C. P. (1999). Rethinking television audience measures: An exploration into the construct of audience connectedness. Marketing Letters, 10(4), 393–407.
  35. Simmons-Mackie, N. (2018). Communication partner training in aphasia: reflections on communication accommodation theory. Aphasiology, 32(10), 1215–1224. https://doi.org/10.1080/02687038.2018.1428282
  36. Sinclair, T. J., & Grieve, R. (2017). Facebook as a source of social connectedness in older adults. Computers in Human Behavior, 66(1), 363–369. https://doi.org/10.1016/j.chb.2016.10.003
  37. Sivakumar, B. (2020). Shops must be named in Tamil or will be fined: TN minister The Times of India. https://timesofindia.indiatimes.com/
  38. Shohamy, E., & Gorter, D. (2009). Introduction. In E. Shohamy & D. Gorter (Eds.), Linguistic landscape: Expanding the scenery (pp. 1–10). Routledge.
  39. Sundar, S. (2018). Govt. makes Tamil compulsory in name boards of shops, hotels. The Hindu. https://www.thehindu.com/
  40. Tang, H. K. (2018). Linguistic landscaping in Singapore: Multilingualism or the dominance of English and its dual identity in the local linguistic ecology? International Journal of Multilingualism, 17(2), 152–173.
  41. Toomey, A., Dorjee, T., & Ting-Toomey, S. (2013). Bicultural identity negotiation, conflicts, and intergroup communication strategies, Journal of Intercultural Communication Research, 42(2), 112–134.
  42. Venkataramanan. (2019). What is the three-language formula? The Hindu. https://www.thehindu.com/
  43. Zhang, H., & Hok-Shing Chan, B. (2017). The shaping of a multilingual landscape by shop names: Tradition versus modernity. Language and Intercultural Communication, 17(1), 26–44.
DOI: https://doi.org/10.2478/sm-2024-0017 | Journal eISSN: 2335-2027 | Journal ISSN: 2335-2019
Language: English
Page range: 196 - 225
Published on: Dec 5, 2024
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2024 Sneha Mishra, published by Vytautas Magnus University, Institute of Foreign Languages
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.