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Multimodal Metaphors and Advertising: A Cross-Cultural Comparison of the Use of Behavioural Multimodal Metaphors Cover

Multimodal Metaphors and Advertising: A Cross-Cultural Comparison of the Use of Behavioural Multimodal Metaphors

Sustainable Multilingualism
Volume 13 (2018): Issue 1 (November 2018)
By: John Fredy Gil Bonilla  
Open Access
|Dec 2018

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DOI: https://doi.org/10.2478/sm-2018-0013 | Journal eISSN: 2335-2027 | Journal ISSN: 2335-2019
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Language: English
Page range: 91 - 113
Published on: Dec 19, 2018
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
multimodality,
metaphors,
advertising,
cross-cultural differences,
figurative-B term
Related subjects:
Linguistics and semiotics,
Applied linguistics,
Language assessment and testing,
Language policy and planning,
Theoretical frameworks and disciplines,
Bilingualism and multilingualism,
Second language acquisition

© 2018 John Fredy Gil Bonilla, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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