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Integrated Marketing Communication and Its Impact on Consumer Behavior Cover

Integrated Marketing Communication and Its Impact on Consumer Behavior

By: Oana Duralia  
Open Access
|Sep 2018

References

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DOI: https://doi.org/10.2478/sbe-2018-0022 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
Language: English
Page range: 92 - 102
Published on: Sep 10, 2018
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year

© 2018 Oana Duralia, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.