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Integrated Marketing Communication and Its Impact on Consumer Behavior Cover

Integrated Marketing Communication and Its Impact on Consumer Behavior

Studies in Business and Economics
Volume 13 (2018): Issue 2 (August 2018)
By: Oana Duralia  
Open Access
|Sep 2018
DOI: https://doi.org/10.2478/sbe-2018-0022 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 92 - 102
Published on: Sep 10, 2018
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Integrated Marketing Communication,
Media Communication Channels,
Misinformation,
Consumer Behavior
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2018 Oana Duralia, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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