Beyond the Jersey: How National Bias Fuels Player Identification and Reshapes Sports Consumption

Md Mahbubul Haq; Attila Kajos; Miklos Kozma

doi:10.2478/pcssr-2026-0009

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Beyond the Jersey: How National Bias Fuels Player Identification and Reshapes Sports Consumption

Physical Culture and Sport. Studies and Research

Volume 112 (2026): Issue 1 (January 2026)

By: Md Mahbubul Haq , Attila Kajos and Miklos Kozma

Open Access

|May 2026

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DOI: https://doi.org/10.2478/pcssr-2026-0009 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221

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Language: English

Page range: 122 - 142

Submitted on: Aug 15, 2025

Accepted on: Mar 6, 2026

Published on: May 9, 2026

Published by: University of Physical Education in Warsaw

In partnership with: Paradigm Publishing Services

Publication frequency: Volume open

Keywords:

Sports fan ethnocentrism,

Player identification,

Team identification,

Social identity theory,

PLS-SEM,

IPMA

Related subjects:

Cultural studies,

General cultural studies,

Business and economics,

Business management,

Industries,

Sports,

Sports and recreation,

Physical education,

Sociology of sports

© 2026 Md Mahbubul Haq, Attila Kajos, Miklos Kozma, published by University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 112 (2026): Issue 1 (January 2026)