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Beyond the Jersey: How National Bias Fuels Player Identification and Reshapes Sports Consumption Cover

Beyond the Jersey: How National Bias Fuels Player Identification and Reshapes Sports Consumption

Physical Culture and Sport. Studies and Research
Volume 112 (2026): Issue 1 (January 2026)
By: ,   and    
Open Access
|May 2026
Authors

Authors

Md Mahbubul Haq

md.haq@stud.uni-corvinus.hu

Doctoral School of Business and Management, Corvinus University of Budapest, Budapest, Hungary
Institute of Entrepreneurship and Innovation, Department of Business Studies, Corvinus University of Budapest, Budapest, Hungary

Attila Kajos

Institute of Entrepreneurship and Innovation, Department of Business Studies, Corvinus University of Budapest, Budapest, Hungary

Miklos Kozma

Institute of Entrepreneurship and Innovation, Department of Business Studies, Corvinus University of Budapest, Budapest, Hungary
DOI: https://doi.org/10.2478/pcssr-2026-0009 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
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Language: English
Page range: 122 - 142
Submitted on: Aug 15, 2025
Accepted on: Mar 6, 2026
Published on: May 9, 2026
Published by: University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: Volume open
Keywords:
Sports fan ethnocentrism,
Player identification,
Team identification,
Social identity theory,
PLS-SEM,
IPMA
Related subjects:
Cultural studies,
General cultural studies,
Business and economics,
Business management,
Industries,
Sports,
Sports and recreation,
Physical education,
Sociology of sports

© 2026 Md Mahbubul Haq, Attila Kajos, Miklos Kozma, published by University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 112 (2026): Issue 1 (January 2026)
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