Do alternative media users distrust all mainstream news or only some? Assessing Danish left-wing and right-wing alternative media users’ trust in news at the outlet-specific level

Miriam Kroman Brems

doi:10.2478/nor-2026-0002

Figures & Tables

Predicted average levels of trust in news from specific mainstream outlets by alternative news use
Comments: DR: N = 1,305, R2 = .16. TV2: N = 646, R2 = .15. Politiken: N = 476, R2 = .26. Berlingske/Jyllands-Posten: N = 923, R2 = .16. Ekstra Bladet: N = 588, R2 = .19. B.T.: N = 554, R2 = .23. Controlled for age, gender, residence, education, ideological orientation, political interest, and mainstream news use (public service, quality newspapers, tabloids). Dashed lines mark the predicted average level of trust for non-users. CI error bars at 95%. Public service broadcasters are displayed in top row, quality newspapers in middle row, tabloids in bottom row; (purportedly) left-leaning outlets in left column, and (purportedly) right-leaning outlets in right column. — Predicted average levels of trust in news from specific mainstream outlets by alternative news use Comments: DR: N = 1,305, R2 = .16. TV2: N = 646, R2 = .15. Politiken: N = 476, R2 = .26. Berlingske/Jyllands-Posten: N = 923, R2 = .16. Ekstra Bladet: N = 588, R2 = .19. B.T.: N = 554, R2 = .23. Controlled for age, gender, residence, education, ideological orientation, political interest, and mainstream news use (public service, quality newspapers, tabloids). Dashed lines mark the predicted average level of trust for non-users. CI error bars at 95%. Public service broadcasters are displayed in top row, quality newspapers in middle row, tabloids in bottom row; (purportedly) left-leaning outlets in left column, and (purportedly) right-leaning outlets in right column.

Trust in news from B_T_

	(News in general)	(Climate)	(Immigration)	(Economy)
Alt. med. use categorical	**	*	*	*
Use left-wing alt. med.	−0.10* (0.05)	−0.08 (0.05)	−0.11* (0.04)	−0.11* (0.05)
Use right-wing alt. med.	−0.07** (0.02)	−0.05 (0.03)	−0.07* (0.03)	−0.05 (0.03)
Use left-wing and right-wing alt med.	−0.04 (0.04)	0.07 (0.04)	0.01 (0.04)	0.04 (0.04)

Gender
Male	−0.02 (0.02)	−0.01 (0.02)	−0.01 (0.02)	−0.00 (0.02)

Age	*	*	**	**
30–39	0.03 (0.04)	0.05 (0.05)	0.07 (0.05)	0.08 (0.05)
40–49	−0.02 (0.04)	−0.00 (0.05)	−0.01 (0.04)	0.02 (0.04)
50–59	−0.07 (0.04)	−0.07 (0.04)	−0.07 (0.04)	−0.06 (0.04)
60+	0.01 (0.04)	0.01 (0.04)	0.02 (0.04)	0.03 (0.04)

Education	*	*
General upper secondary	−0.04 (0.05)	−0.04 (0.05)	−0.04 (0.05)	−0.07 (0.04)
Vocational	−0.01 (0.03)	0.02 (0.04)	−0.01 (0.04)	−0.04 (0.03)
Short-cycle tertiary	0.04 (0.05)	0.05 (0.06)	−0.00 (0.05)	−0.01 (0.05)
Medium-cycle tertiary	−0.07 (0.04)	−0.05 (0.04)	−0.07 (0.04)	−0.09* (0.04)
Long-cycle tertiary	−0.09* (0.05)	−0.09 (0.05)	−0.11* (0.05)	−0.10* (0.05)

Residence (municipalities)
Rural	0.02 (0.04)	0.01 (0.04)	0.00 (0.04)	0.03 (0.04)
Middle-range	−0.00 (0.05)	−0.00 (0.05)	−0.01 (0.05)	0.00 (0.05)
City	0.01 (0.04)	0.00 (0.04)	−0.01 (0.04)	−0.00 (0.04)

Political interest	***		***	***
Only a little interested	0.03 (0.06)	−0.05 (0.07)	−0.03 (0.07)	−0.03 (0.07)
Somewhat interested	0.05 (0.06)	−0.05 (0.07)	−0.03 (0.06)	−0.02 (0.07)
Very interested	0.02 (0.06)	−0.10 (0.07)	−0.07 (0.07)	−0.05 (0.07)
Do not wish to answer	−0.27** (0.09)	0.09 (0.14)	0.30*** (0.08)	0.47*** (0.13)

Public service news use	0.01* (0.01)	0.02** (0.01)	0.01* (0.01)	0.01* (0.01)

Quality newspaper use	−0.03*** (0.01)	−0.02* (0.01)	−0.02* (0.01)	−0.02** (0.01)

Tabloid news use	0.03*** (0.00)	0.03*** (0.00)	0.03*** (0.00)	0.03*** (0.00)

Ideology	0.02 (0.01)	0.03* (0.02)	0.04* (0.02)	0.02 (0.02)
Ideology # ideology	−0.00 (0.00)	−0.00 (0.00)	−0.00 (0.00)	−0.00 (0.00)

Intercept	0.32** (0.10)	0.33** (0.10)	0.34*** (0.10)	0.36*** (0.10)

R-squared	0.23	0.18	0.20	0.19
N	554	535	537	532

Trust in news from Ekstra Bladet

	(News in general)	(Climate)	(Immigration)	(Economy)
Alt. med. use categorical		**	**	**
Use left-wing alt. med.	0.03 (0.05)	0.01 (0.05)	0.02 (0.04)	0.02 (0.05)
Use right-wing alt. med.	−0.00 (0.03)	0.01 (0.03)	0.01 (0.03)	0.05* (0.03)
Use left-wing and right-wing alt med.	0.10* (0.04)	0.17*** (0.05)	0.17*** (0.04)	0.17*** (0.05)

Gender
Male	−0.01 (0.02)	−0.00 (0.02)	−0.00 (0.02)	−0.03 (0.02)

Age
30–39	−0.03 (0.04)	−0.06 (0.04)	−0.05 (0.04)	−0.03 (0.04)
40–49	0.03 (0.04)	−0.00 (0.04)	0.01 (0.04)	0.04 (0.04)
50–59	0.01 (0.04)	−0.02 (0.04)	−0.01 (0.04)	0.04 (0.04)
60+	−0.05 (0.04)	−0.03 (0.04)	−0.06 (0.04)	−0.01 (0.04)

Education	**	*	***	**
General upper secondary	−0.11* (0.05)	−0.08 (0.05)	−0.12* (0.05)	−0.10 (0.05)
Vocational	0.00 (0.04)	0.01 (0.04)	0.03 (0.04)	0.01 (0.04)
Short-cycle tertiary	−0.00 (0.05)	0.02 (0.06)	0.03 (0.06)	−0.03 (0.06)
Medium-cycle tertiary	−0.08 (0.05)	−0.07 (0.05)	−0.05 (0.05)	−0.09 (0.05)
Long-cycle tertiary	−0.07 (0.05)	−0.07 (0.06)	−0.08 (0.05)	−0.09 (0.05)

Residence (municipalities)	*	*
Rural	−0.07 (0.04)	−0.11* (0.04)	−0.08 (0.05)	−0.03 (0.05)
Middle-range	0.01 (0.04)	−0.03 (0.05)	−0.04 (0.05)	−0.00 (0.05)
City	−0.02 (0.04)	−0.06 (0.04)	−0.03 (0.04)	−0.00 (0.04)

Political interest		*
Only a little interested	0.02 (0.06)	0.09 (0.07)	0.08 (0.05)	−0.03 (0.06)
Somewhat interested	−0.03 (0.06)	0.03 (0.07)	0.04 (0.05)	−0.07 (0.06)
Very interested	−0.04 (0.07)	0.01 (0.08)	0.02 (0.05)	−0.09 (0.06)
Do not wish to answer	−0.11 (0.13)	0.13 (0.10)	0.21* (0.10)	0.03 (0.11)

Public service news use	0.01 (0.01)	0.01* (0.01)	0.01* (0.01)	0.01 (0.01)

Quality newspaper use	−0.01 (0.01)	−0.01 (0.01)	−0.01 (0.01)	−0.01 (0.01)

Tabloid news use	0.04*** (0.00)	0.03*** (0.01)	0.03*** (0.00)	0.03*** (0.00)

Ideology	0.01 (0.02)	0.02 (0.02)	0.02 (0.02)	0.01 (0.02)
Ideology # ideology	−0.00 (0.00)	−0.00 (0.00)	−0.00 (0.00)	−0.00 (0.00)

Intercept	0.38*** (0.09)	0.31** (0.11)	0.28** (0.09)	0.40*** (0.09)

R-squared	0.19	0.17	0.19	0.16
N	588	558	572	568

Trust in news from TV2

	(News in general)	(Climate)	(Immigration)	(Economy)
Alternative news use	**	**	***	***
Use left-wing alt. med.	−0.13** (0.04)	−0.14** (0.04)	−0.13** (0.05)	−0.17** (0.05)
Use right-wing alt. med.	−0.06* (0.02)	−0.06** (0.02)	−0.09*** (0.02)	−0.06** (0.02)
Use left-wing and right-wing alt med.	−0.04 (0.04)	−0.03 (0.04)	−0.03 (0.04)	−0.04 (0.04)

Gender
Male	−0.02 (0.02)	−0.06** (0.02)	−0.05* (0.02)	−0.04* (0.02)

Age	*		***
30–39	0.02 (0.04)	0.03 (0.04)	0.01 (0.04)	0.05 (0.04)
40–49	−0.02 (0.03)	−0.03 (0.04)	−0.05 (0.04)	0.01 (0.04)
50–59	−0.05 (0.03)	−0.04 (0.03)	−0.07* (0.04)	0.01 (0.03)
60+	−0.08* (0.03)	−0.06 (0.03)	−0.13*** (0.04)	−0.02 (0.03)

Education		*	*
General upper secondary	−0.00 (0.04)	−0.05 (0.05)	−0.05 (0.05)	−0.04 (0.04)
Vocational	0.03 (0.03)	0.02 (0.04)	0.05 (0.04)	0.00 (0.03)
Short-cycle tertiary	0.00 (0.05)	0.03 (0.05)	0.01 (0.05)	−0.01 (0.05)
Medium-cycle tertiary	0.00 (0.04)	−0.01 (0.04)	0.03 (0.04)	−0.02 (0.03)
Long-cycle tertiary	−0.02 (0.05)	−0.10* (0.05)	−0.05 (0.05)	−0.06 (0.05)

Residence (municipalities)
Rural	0.01 (0.03)	−0.02 (0.04)	−0.00 (0.04)	−0.02 (0.03)
Middle-range	−0.03 (0.04)	−0.05 (0.04)	−0.03 (0.04)	−0.04 (0.04)
City	−0.02 (0.03)	−0.04 (0.04)	−0.01 (0.04)	−0.02 (0.03)

Political interest	*		**
Only a little interested	0.02 (0.05)	−0.03 (0.06)	0.01 (0.05)	−0.03 (0.05)
Somewhat interested	0.02 (0.05)	−0.03 (0.05)	−0.00 (0.05)	−0.01 (0.05)
Very interested	0.02 (0.05)	−0.05 (0.06)	−0.03 (0.06)	−0.01 (0.05)
Do not wish to answer	−0.31** (0.11)	0.14 (0.12)	0.20** (0.07)	−0.00 (0.12)

Public service news use	0.04*** (0.01)	0.03*** (0.01)	0.04*** (0.01)	0.03*** (0.01)

Quality newspaper use	−0.01 (0.01)	0.00 (0.01)	−0.00 (0.01)	−0.00 (0.01)

Tabloid news use	−0.01 (0.00)	−0.01 (0.00)	−0.00 (0.00)	−0.00 (0.00)

Ideology	0.01 (0.01)	−0.00 (0.01)	0.03 (0.01)	0.01 (0.01)
Ideology # ideology	−0.00 (0.00)	−0.00 (0.00)	−0.00* (0.00)	−0.00 (0.00)

Intercept	0.64*** (0.08)	0.72*** (0.08)	0.60*** (0.08)	0.67*** (0.08)

R-squared	0.15	0.14	0.17	0.11
N	646	635	642	635

j_nor-2026-0002_tab_001

Variable		M	SD	Min.	Max.	%	N
Ideological orientation		5.43	2.60	0	10		1,320
Public service news use		4.61	2.25	0	7		1,518
Quality newspaper use		1.06	1.48	0	7		1,518
Tabloid news use		2.35	2.47	0	7		1,518
DR trust news in general		0.76	0.23	0	1		1,471
DR trust news climate		0.72	0.25	0	1		1,423
DR trust news immigration		0.69	0.26	0	1		1,446
DR trust news economy		0.74	0.23	0	1		1,438
TV2 trust news in general		0.73	0.24	0	1		735
TV2 trust news climate		0.68	0.25	0	1		717
TV2 trust news immigration		0.67	0.26	0	1		726
TV2 trust news economy		0.71	0.24	0	1		718
Politiken trust news in general		0.66	0.26	0	1		518
Politiken trust news climate		0.65	0.28	0	1		500
Politiken trust news immigration		0.62	0.29	0	1		504
Politiken trust news economy		0.67	0.26	0	1		509
EB trust news in general		0.46	0.27	0	1		659
EB trust news climate		0.43	0.28	0	1		623
EB trust news immigration		0.43	0.27	0	1		640
EB trust news economy		0.43	0.27	0	1		635
BT trust news in general		0.49	0.26	0	1		603
BT trust news climate		0.48	0.26	0	1		577
BT trust news immigration		0.47	0.27	0	1		583
BT trust news economy		0.49	0.26	0	1		577
Berlingske/JP trust news in general		0.67	0.26	0	1		998
Berlingske/JP trust news climate		0.64	0.26	0	1		954
Berlingske/JP trust news immigration		0.62	0.27	0	1		977
Berlingske/JP trust news economy		0.70	0.25	0	1		967
Gender	Female					50.1	760
Gender	Male					49.9	758
Age	18–29					12.1	183
	30–39					13.8	209
	40–49					14.7	223
	50–59					20.7	314
	60+					38.8	589
Education	Lower secondary					12.8	194
	General upper secondary					9.8	149
	Vocational					44.5	675
	Short-cycle tertiary					5.8	88
	Medium-cycle tertiary					18.0	273
	Long-cycle tertiary					9.2	139
Residence	Outer municipalities					7.2	110
	Rural municipalities					25.9	393
	Middle-range municipalities					17.1	259
	City municipalities					49.8	756
Political interest	Not at all interested					6.2	94
	Only a little interested					26.7	405
	Somewhat interested					43.3	657
	Very interested					22.7	345
	Do not wish to answer					1.1	17
Alternative news use	Use no alt. med.					61.3	930
	Use left-wing alt. med.					5.3	81
	Use right-wing alt. med.					26.5	403
	Use left-wing and right-wing alt med.					6.9	104
Total (N)							1,518

Trust in specific outlets if right-wing user-groups are split (news in general)

	(DR)	(TV2)	(Politiken)	(Berlingske/JP)	(Ekstra Bladet)	(B.T.)
Alternative news use
LW	0.01 (0.03)	−0.13** (0.04)	−0.01 (0.05)	−0.12** (0.04)	0.03 (0.05)	−0.10* (0.05)
RW-less severe	−0.04* (0.02)	−0.01 (0.03)	−0.10** (0.04)	−0.07** (0.03)	−0.02 (0.03)	−0.09** (0.03)
LW+RW-less severe	−0.02 (0.04)	0.01 (0.05)	0.02 (0.06)	−0.12** (0.05)	0.09 (0.06)	−0.07 (0.06)
RW-severe	−0.08*** (0.02)	−0.09** (0.03)	−0.13*** (0.03)	−0.10*** (0.02)	0.01 (0.03)	−0.06* (0.03)
LW+RW-severe	−0.13*** (0.04)	−0.08 (0.05)	−0.15** (0.05)	−0.18*** (0.03)	0.10 (0.05)	−0.02 (0.04)

Gender
Male	−0.03* (0.01)	−0.03 (0.02)	−0.08*** (0.02)	−0.05** (0.02)	−0.01 (0.02)	−0.02 (0.02)

Age
30–39	0.01 (0.03)	0.01 (0.04)	−0.02 (0.04)	−0.01 (0.03)	−0.03 (0.04)	0.03 (0.04)
40–49	0.02 (0.02)	−0.02 (0.03)	0.05 (0.04)	0.04 (0.03)	0.03 (0.04)	−0.02 (0.04)
50–59	−0.01 (0.02)	−0.05 (0.03)	−0.01 (0.04)	0.03 (0.03)	0.01 (0.04)	−0.07 (0.04)
60+	−0.05* (0.02)	−0.08* (0.03)	−0.04 (0.04)	0.01 (0.03)	−0.05 (0.04)	0.02 (0.04)

Education
General upper secondary	0.03 (0.03)	−0.00 (0.04)	0.08 (0.05)	0.05 (0.04)	−0.11* (0.05)	−0.05 (0.05)
Vocational	0.02 (0.02)	0.03 (0.03)	0.03 (0.04)	0.06* (0.03)	0.00 (0.04)	−0.01 (0.03)
Short-cycle tertiary	0.01 (0.03)	0.01 (0.05)	0.00 (0.05)	0.04 (0.04)	−0.00 (0.05)	0.04 (0.05)
Medium-cycle tertiary	0.03 (0.02)	0.00 (0.04)	0.02 (0.04)	0.06 (0.03)	−0.08 (0.05)	−0.07 (0.04)
Long-cycle tertiary	0.01 (0.03)	−0.02 (0.05)	0.00 (0.05)	0.05 (0.04)	−0.06 (0.05)	−0.10* (0.05)

Residence (municipalities)
Rural	0.02 (0.02)	0.00 (0.03)	0.10* (0.05)	−0.03 (0.03)	−0.07 (0.04)	0.02 (0.04)
Middle-range	0.00 (0.03)	−0.04 (0.04)	0.07 (0.05)	−0.04 (0.03)	0.01 (0.04)	−0.00 (0.05)
City	0.02 (0.02)	−0.02 (0.03)	0.06 (0.05)	−0.01 (0.03)	−0.02 (0.04)	0.02 (0.04)

Political interest
Only a little interested	0.05 (0.04)	0.02 (0.05)	0.11 (0.07)	0.02 (0.06)	0.02 (0.06)	0.02 (0.06)
Somewhat interested	0.08* (0.04)	0.03 (0.05)	0.12 (0.07)	0.01 (0.06)	−0.03 (0.06)	0.05 (0.06)
Very interested	0.06 (0.04)	0.02 (0.05)	0.09 (0.08)	0.00 (0.06)	−0.04 (0.07)	0.02 (0.06)
Do not wish to answer	−0.15 (0.09)	−0.29* (0.11)	−0.13 (0.10)	−0.22* (0.10)	−0.11 (0.13)	0.29*** (0.09)

Public service news use	0.03*** (0.00)	0.03*** (0.01)	0.03*** (0.01)	0.03*** (0.00)	0.01 (0.01)	0.01* (0.01)

Quality newspaper use	−0.00 (0.00)	−0.01 (0.01)	−0.00 (0.01)	0.02** (0.01)	−0.01 (0.01)	0.03*** (0.01)

Tabloid news use	−0.00 (0.00)	−0.01 (0.00)	0.01 (0.00)	−0.00 (0.00)	0.04*** (0.00)	0.03*** (0.00)

Ideology	0.00 (0.01)	0.01 (0.01)	0.01 (0.02)	0.04** (0.01)	0.01 (0.02)	0.02 (0.01)
Ideology # ideology	−0.00 (0.00)	−0.00 (0.00)	−0.00* (0.00)	−0.00** (0.00)	−0.00 (0.00)	−0.00 (0.00)

Intercept	0.63*** (0.06)	0.65*** (0.08)	0.48*** (0.10)	0.43*** (0.08)	0.38*** (0.09)	0.32** (0.10)

R-squared	0.17	0.16	0.27	0.16	0.19	0.24
N	1305	646	476	923	588	554

Trust in news from DR

	(News in general)	(Climate)	(Immigration)	(Economy)
Alternative news use	***	***	***	**
Use left-wing alt. med.	0.01 (0.03)	0.02 (0.03)	−0.00 (0.04)	0.01 (0.03)
Use right-wing alt. med.	−0.06*** (0.01)	−0.07*** (0.02)	−0.10*** (0.02)	−0.05*** (0.01)
Use left-wing and right-wing alt med.	−0.09** (0.03)	−0.03 (0.03)	−0.04 (0.03)	−0.05* (0.03)

Gender
Male	−0.03* (0.01)	−0.04** (0.01)	−0.05*** (0.01)	−0.03* (0.01)

Age	**	***	***	**
30–39	0.01 (0.03)	0.00 (0.03)	−0.00 (0.03)	0.04 (0.02)
40–49	0.02 (0.02)	−0.01 (0.03)	0.01 (0.03)	0.03 (0.02)
50–59	−0.00 (0.02)	−0.02 (0.02)	−0.02 (0.03)	0.03 (0.02)
60+	−0.05* (0.02)	−0.07** (0.02)	−0.08** (0.02)	−0.02 (0.02)

Education
General upper secondary	0.03 (0.03)	−0.02 (0.03)	−0.01 (0.03)	−0.00 (0.03)
Vocational	0.02 (0.02)	0.01 (0.02)	0.03 (0.02)	0.01 (0.02)
Short-cycle tertiary	0.01 (0.03)	−0.03 (0.03)	0.01 (0.03)	−0.02 (0.03)
Medium-cycle tertiary	0.03 (0.02)	0.02 (0.02)	0.03 (0.03)	0.02 (0.02)
Long-cycle tertiary	0.01 (0.03)	−0.03 (0.03)	−0.01 (0.03)	−0.03 (0.03)

Residence (municipalities)
Rural	0.02 (0.02)	−0.01 (0.03)	0.00 (0.03)	−0.02 (0.03)
Middle-range	0.00 (0.03)	−0.00 (0.03)	0.00 (0.03)	−0.02 (0.03)
City	0.02 (0.02)	0.00 (0.02)	−0.01 (0.03)	−0.01 (0.02)

Political interest	**		*	*
Only a little interested	0.05 (0.04)	−0.01 (0.04)	0.06 (0.04)	0.02 (0.04)
Somewhat interested	0.08* (0.04)	0.00 (0.04)	0.09* (0.04)	0.05 (0.04)
Very interested	0.06 (0.04)	−0.02 (0.04)	0.06 (0.04)	0.04 (0.04)
Do not wish to answer	−0.16 (0.09)	−0.01 (0.11)	0.12 (0.12)	−0.14 (0.08)

Public service news use	0.03*** (0.00)	0.03*** (0.00)	0.03*** (0.00)	0.03*** (0.00)

Quality newspaper use	−0.00 (0.00)	0.00 (0.00)	−0.00 (0.01)	0.00 (0.00)

Tabloid news use	−0.00 (0.00)	−0.01* (0.00)	−0.01* (0.00)	−0.00 (0.00)

Ideology	0.00 (0.01)	0.01 (0.01)	0.02 (0.01)	0.00 (0.01)
Ideology # ideology	−0.00 (0.00)	−0.00** (0.00)	−0.00*** (0.00)	−0.00 (0.00)

Intercept	0.63*** (0.06)	0.70*** (0.06)	0.59*** (0.06)	0.66*** (0.06)

R-squared	0.16	0.17	0.18	0.15
N	1305	1272	1290	1283

Trust in news from Berlingske/Jyllands-Posten

	(News in general)	(Climate)	(Immigration)	(Economy)
Alt. med. use categorical	***	***	***	***
Use left-wing alt. med.	−0.12** (0.04)	−0.12* (0.05)	−0.11* (0.05)	−0.14** (0.05)
Use right-wing alt. med.	−0.08*** (0.02)	−0.07*** (0.02)	−0.10*** (0.02)	−0.06*** (0.02)
Use left-wing and right-wing alt med.	−0.16*** (0.03)	−0.09** (0.03)	−0.11*** (0.03)	−0.12*** (0.03)

Gender
Male	−0.05** (0.02)	−0.04* (0.02)	−0.05** (0.02)	−0.04* (0.02)

Age
30–39	−0.01 (0.03)	−0.03 (0.03)	−0.01 (0.03)	0.00 (0.03)
40–49	0.04 (0.03)	0.02 (0.03)	0.03 (0.03)	0.01 (0.03)
50–59	0.03 (0.03)	−0.01 (0.03)	0.02 (0.03)	0.00 (0.03)
60+	0.01 (0.03)	−0.04 (0.03)	−0.02 (0.03)	−0.02 (0.03)

Education
General upper secondary	0.05 (0.04)	−0.05 (0.04)	−0.04 (0.04)	0.01 (0.04)
Vocational	0.06* (0.03)	0.00 (0.03)	0.01 (0.03)	0.04 (0.03)
Short-cycle tertiary	0.04 (0.04)	−0.02 (0.04)	−0.02 (0.04)	−0.01 (0.04)
Medium-cycle tertiary	0.06 (0.03)	−0.02 (0.03)	−0.00 (0.03)	0.03 (0.03)
Long-cycle tertiary	0.06 (0.04)	−0.04 (0.04)	−0.03 (0.04)	0.00 (0.04)

Residence (municipalities)
Rural	−0.03 (0.03)	−0.05 (0.03)	−0.02 (0.03)	−0.04 (0.03)
Middle-range	−0.03 (0.03)	−0.02 (0.04)	−0.01 (0.04)	−0.03 (0.03)
City	−0.02 (0.03)	−0.02 (0.03)	−0.02 (0.03)	−0.03 (0.03)

Political interest	*
Only a little interested	0.03 (0.06)	−0.04 (0.05)	−0.02 (0.05)	−0.03 (0.05)
Somewhat interested	0.01 (0.06)	−0.07 (0.05)	−0.05 (0.05)	−0.03 (0.05)
Very interested	0.01 (0.06)	−0.11* (0.05)	−0.08 (0.05)	−0.03 (0.05)
Do not wish to answer	−0.23* (0.10)	−0.11 (0.13)	−0.03 (0.11)	−0.08 (0.11)

Public service news use	0.03*** (0.00)	0.03*** (0.00)	0.03*** (0.00)	0.03*** (0.00)

Quality newspaper use	0.01** (0.01)	0.02*** (0.01)	0.02*** (0.01)	0.02*** (0.01)

Tabloid news use	−0.00 (0.00)	−0.01 (0.00)	−0.01 (0.00)	−0.01* (0.00)

Ideology	0.04** (0.01)	0.05*** (0.01)	0.06*** (0.01)	0.03* (0.01)
Ideology # ideology	−0.00** (0.00)	−0.00** (0.00)	−0.00*** (0.00)	−0.00 (0.00)

Intercept	0.43*** (0.08)	0.57*** (0.08)	0.47*** (0.08)	0.57*** (0.07)

R-squared	0.16	0.14	0.14	0.13
N	923	889	904	900

Trust in news from Politiken

	(News in general)	(Climate)	(Immigration)	(Economy)
Alt. med. use categorical	***	*	***	**
Use left-wing alt. med.	−0.01 (0.05)	0.02 (0.05)	−0.01 (0.05)	0.01 (0.05)
Use right-wing alt. med.	−0.12*** (0.03)	−0.09** (0.03)	−0.13*** (0.03)	−0.10*** (0.03)
Use left-wing and right-wing alt med.	−0.08* (0.04)	−0.00 (0.05)	−0.02 (0.05)	−0.03 (0.04)

Gender
Male	−0.09*** (0.02)	−0.10*** (0.03)	−0.11*** (0.03)	−0.08*** (0.02)

Age
30–39	−0.02 (0.04)	−0.04 (0.04)	−0.04 (0.04)	−0.00 (0.04)
40–49	0.05 (0.04)	0.02 (0.04)	0.00 (0.04)	−0.01 (0.04)
50–59	−0.00 (0.04)	−0.02 (0.04)	−0.03 (0.04)	0.02 (0.04)
60+	−0.04 (0.04)	−0.08* (0.04)	−0.08* (0.04)	−0.06 (0.04)

Education
General upper secondary	0.08 (0.05)	0.01 (0.05)	−0.01 (0.05)	−0.00 (0.05)
Vocational	0.03 (0.04)	−0.05 (0.04)	−0.04 (0.04)	−0.04 (0.04)
Short-cycle tertiary	0.00 (0.05)	−0.10 (0.05)	−0.06 (0.06)	−0.07 (0.05)
Medium-cycle tertiary	0.02 (0.04)	−0.05 (0.04)	−0.06 (0.04)	−0.05 (0.04)
Long-cycle tertiary	0.01 (0.05)	−0.02 (0.05)	−0.04 (0.05)	−0.08 (0.05)

Residence (municipalities)
Rural	0.09 (0.05)	0.04 (0.05)	0.08 (0.05)	0.09 (0.05)
Middle-range	0.06 (0.05)	0.08 (0.05)	0.08 (0.05)	0.10 (0.05)
City	0.05 (0.05)	0.04 (0.05)	0.03 (0.05)	0.08 (0.05)

Political interest	**
Only a little interested	0.12 (0.08)	−0.02 (0.07)	−0.00 (0.07)	−0.08 (0.08)
Somewhat interested	0.13 (0.08)	−0.02 (0.07)	0.02 (0.06)	−0.07 (0.08)
Very interested	0.10 (0.08)	−0.05 (0.07)	−0.05 (0.07)	−0.08 (0.08)
Do not wish to answer	−0.13 (0.10)	−0.09 (0.16)	−0.13 (0.11)	−0.14 (0.16)

Public service news use	0.03*** (0.01)	0.02*** (0.01)	0.03*** (0.01)	0.03*** (0.01)

Quality newspaper use	−0.01 (0.01)	0.01 (0.01)	−0.01 (0.01)	−0.00 (0.01)

Tabloid news use	0.01 (0.00)	0.00 (0.01)	0.01 (0.01)	0.01 (0.01)

Ideology	0.02 (0.02)	0.01 (0.02)	0.01 (0.02)	0.03 (0.02)
Ideology # ideology	−0.00* (0.00)	−0.00* (0.00)	−0.00* (0.00)	−0.00* (0.00)

Intercept	0.47*** (0.11)	0.72*** (0.10)	0.69*** (0.10)	0.69*** (0.11)

R-squared	0.26	0.21	0.25	0.19
N	476	460	463	469

Do alternative media users distrust all mainstream news or only some? Assessing Danish left-wing and right-wing alternative media users’ trust in news at the outlet-specific level

Figures & Tables

Figure 1

Trust in news from B_T_

Trust in news from Ekstra Bladet

Trust in news from TV2

j_nor-2026-0002_tab_001

Trust in specific outlets if right-wing user-groups are split (news in general)

Trust in news from DR

Trust in news from Berlingske/Jyllands-Posten

Trust in news from Politiken

Paradigm

My account