Repurposing the Hangtag: Turning Sustainability into Sales in Fashion Retailing
By: Benedikt M. Brand and Matthias Unfried
References
- Brand, B. M. (2025). Bridging the intention-behavior-gap through digitalized information (?): Two laboratory experiments in the textile industry. Journal of Retailing and Consumer Services, 84, 104179.
https://doi.org/10.1016/j.jretconser.2024.104179 - White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. Journal of Marketing, 83(3), 22–49.
https://doi.org/10.1177/0022242919825649
DOI: https://doi.org/10.2478/nimmir-2026-0017 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 48 - 53
Published on: Oct 11, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2026 Benedikt M. Brand, Matthias Unfried, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.