Repurposing the Hangtag: Turning Sustainability into Sales in Fashion Retailing
By: Benedikt M. Brand and Matthias Unfried
Authors
Benedikt M. Brand
Manager Research Networks & Lab, Nuremberg Institute for Market Decisions, Nuremberg, Germany
Matthias Unfried
Head of Behavioral Science, Nuremberg Institute for Market Decisions, Nuremberg, Germany
DOI: https://doi.org/10.2478/nimmir-2026-0017 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 48 - 53
Published on: Oct 11, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2026 Benedikt M. Brand, Matthias Unfried, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.