iStock, BlackSalmon
FIGURE 1
Hangtags for textual (left) and QR code/AR group (right)
Visualization, AI-generated, Prompt GCO Medienagentur
FIGURE 2
Result for textual information (control group) compared to video clips and AR
iStock, Kostikova
Repurposing the Hangtag: Turning Sustainability into Sales in Fashion Retailing
By: Benedikt M. Brand and Matthias Unfried
DOI: https://doi.org/10.2478/nimmir-2026-0017 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 48 - 53
Published on: Oct 11, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
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© 2026 Benedikt M. Brand, Matthias Unfried, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.