Pricing Sustainability Without Backlash: Why One Line on the Receipt Can Make or Break Consumer Trust
By: Shreyans Goenka
References
- Goenka, S., & Bagchi, R. (2025). Price partitioning of socio-moral surcharges. Journal of Consumer Research, 51(5), 873–895.
https://doi.org/10.1093/jcr/ucae026 - Nugent, C. (2021). Amsterdam is embracing a radical new economic theory to help save the environment. Could it also replace capitalism? Time.
https://rockspire.com/wp-content/uploads/2021/02/Amsterdam-Ecomomics.pdf
DOI: https://doi.org/10.2478/nimmir-2026-0015 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 36 - 41
Published on: Oct 11, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2026 Shreyans Goenka, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.