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Pricing Sustainability Without Backlash: Why One Line on the Receipt Can Make or Break Consumer Trust Cover

Pricing Sustainability Without Backlash: Why One Line on the Receipt Can Make or Break Consumer Trust

NIM Marketing Intelligence Review
Volume 18 (2026): Issue 2 (November 2026)
By:   
Open Access
|Oct 2026
Authors

Authors

Shreyans Goenka

Assistant Professor of Marketing, Pamplin College of Business, Virginia Tech, USA
DOI: https://doi.org/10.2478/nimmir-2026-0015 | Journal eISSN: 2628-166X (formerly 1865-5866)
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Language: English
Page range: 36 - 41
Published on: Oct 11, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Sustainability Pricing,
Consumer Behavior,
Surcharges,
Corporate Responsibility,
Pricing Strategy
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2026 Shreyans Goenka, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 18 (2026): Issue 2 (November 2026)
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