References
- White, K., Cakanlar, A., Sethi, S., & Trudel, R. (2025). The past, present and future of sustainability marketing: How did we get here and where might we go? Journal of Business Research, 187, Article 115056.
https://doi.org/10.1016/j.jbusres.2024.115056 - White, K., Habib, R., & Hardisty, D. J. (2019). How to shift consumer behaviors to be more sustainable: A literature review and guiding framework. Journal of Marketing, 83(3), 22 – 49.
https://doi.org/10.1177/0022242919825649 - White, K., Hardisty, D., & Habib, R. (2019). The elusive green consumer. Harvard Business Review, 97(4), 124 – 133.
https://hbr.org/2019/07/the-elusive-green-consumer
DOI: https://doi.org/10.2478/nimmir-2026-0011 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 10 - 17
Published on: Oct 11, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2026 Katherine White, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.