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The New Sustainability: From Signaling to Substance Cover

The New Sustainability: From Signaling to Substance

NIM Marketing Intelligence Review
Volume 18 (2026): Issue 2 (November 2026)
By:   
Open Access
|Oct 2026
Figures & tables

Figures & Tables

iStock, sintendo

FIGURE 1

The SHIFT Framework: Five psychological levers for encouraging sustainable behavior change

Visualization, AI-generated, Prompt GCO Medienagentur

Visualization, AI-generated, Prompt GCO Medienagentur

FIGURE 2

Role of Systems, business and consumers for sustainable transformation

DOI: https://doi.org/10.2478/nimmir-2026-0011 | Journal eISSN: 2628-166X (formerly 1865-5866)
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Language: English
Page range: 10 - 17
Published on: Oct 11, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Sustainability Marketing,
Evolution,
Behavior Change,
SHIFT Framework
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2026 Katherine White, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 18 (2026): Issue 2 (November 2026)
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