Leaving Insight to Digital Twins? Promise, Progress and Limits of Synthetic Respondents
Authors
Carolin Kaiser
Head of Artificial Intelligence, Nuremberg Institute for Market Decisions (NIM)
Jakob Kaiser
Senior Researcher, Nuremberg Institute for Market Decisions (NIM)
Rene Schallner
Founder, AI Research & Technology Lab
Vladimir Manewitsch
Senior Researcher, Nuremberg Institute for Market Decisions (NIM)
Lea Rau
PhD Candidate and Research Assistant, Institute for Marketing, LMU Munich School of Management, Ludwig Maximilians University Munich
DOI: https://doi.org/10.2478/nimmir-2026-0008 | Journal eISSN: 2628-166X
Language: English
Page range: 48 - 53
Published on: Apr 8, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2026 Carolin Kaiser, Jakob Kaiser, Rene Schallner, Vladimir Manewitsch, Lea Rau, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.