Smarter Idea Selection: Turning Idea Overload into Innovation Advantage
References
- Bell, J. J., Pescher, C., Tellis, G. J., & Füller, J. (2024). Can AI help in ideation? A theory-based model for idea screening in crowdsourcing contests. Marketing Science, 43(1), 54–72.
https://doi.org/10.1287/mksc.2023.1434
DOI: https://doi.org/10.2478/nimmir-2026-0007 | Journal eISSN: 2628-166X
Language: English
Page range: 42 - 47
Published on: Apr 8, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Related subjects:
© 2026 J. Jason Bell, Christian Pescher, Gerard J. Tellis, Johann Füller, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.