Smarter Idea Selection: Turning Idea Overload into Innovation Advantage
Authors
J. Jason Bell
Penn State University, Smeal College of Business, USA
Christian Pescher
Universidad de los Andes, Chile
Gerard J. Tellis
Marshall School of Business, University of Southern California, Los Angeles, United States
Johann Füller
University of Innsbruck, Innsbruck, Austria
DOI: https://doi.org/10.2478/nimmir-2026-0007 | Journal eISSN: 2628-166X
Language: English
Page range: 42 - 47
Published on: Apr 8, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Related subjects:
© 2026 J. Jason Bell, Christian Pescher, Gerard J. Tellis, Johann Füller, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.