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Smarter Idea Selection: Turning Idea Overload into Innovation Advantage Cover

Smarter Idea Selection: Turning Idea Overload into Innovation Advantage

NIM Marketing Intelligence Review
Volume 18 (2026): Issue 1 (May 2026)
By: J. Jason Bell,  Christian Pescher,  Gerard J. Tellis and  Johann Füller  
Open Access
|Apr 2026
Figures & tables

Figures & Tables

Midjourney AI prompt by GCO and Get tyImages/Andriy Onufriyenko

FIGURE 1

The ISE curve plotted against a common managerial threshold

FIGURE 2

Pitfalls of AI screening and how to avoid themGet tyImages/Filograph

FIGURE 2.

How to integrate the AI screen into an ideation processIStock/BlackJack3D; Icons: Midjourney AI prompts by GCO
DOI: https://doi.org/10.2478/nimmir-2026-0007 | Journal eISSN: 2628-166X
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Language: English
Page range: 42 - 47
Published on: Apr 8, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Creativity,
Crowdsourcing,
Idea Screening,
Word Atypicality,
ISE Curve,
AI-Assisted Evaluation
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2026 J. Jason Bell, Christian Pescher, Gerard J. Tellis, Johann Füller, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 18 (2026): Issue 1 (May 2026)
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