
Alamy/cineclassico and Midjourney AI, prompt GCO

FIGURE 1
How AI can supercharge market research
LEFT: IStock/Evgeniy Trifonov; ABOVE: IStock/ismagilov

iStock, GettyImages, Midjourney AI prompt by GCO

Midjourney AI prompt by GCO
© 2026 Michael Haenlein, published by Nuremberg Institute for Market Decisions
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