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(Re)Claiming Marketing's Strategic Role: Get the Board on Board! Cover

(Re)Claiming Marketing's Strategic Role: Get the Board on Board!

NIM Marketing Intelligence Review
Volume 17 (2025): Issue 2 (November 2025)
By:   
Open Access
|Oct 2025
Figures & tables

Figures & Tables

getty images/Andersen Ross

FIGURE 1

How marketing department power in board-interlocked companies is associated with marketing department power in focal companies

Adobe Firefly, prompt GCO

FIGURE 2

The role of reach, richness and receptivity in a board-interlocked network

Adobe Firefly, prompt GCO

DOI: https://doi.org/10.2478/nimmir-2025-0014 | Journal eISSN: 2628-166X (formerly 1865-5866)
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Language: English
Page range: 30 - 35
Published on: Oct 28, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Marketing Department Power,
Board Structure,
Marketing Decline,
Marketing Influence
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2025 Peter Ebbes, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 17 (2025): Issue 2 (November 2025)
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