Optimizing Influencer Mix Strategies for Livestream Commerce: Insights from China
By: Xian Gu, Xiaoxi Zhang and P. K. Kannan
DOI: https://doi.org/10.2478/nimmir-2025-0006 | Journal eISSN: 2628-166X
Language: English
Page range: 36 - 41
Published on: Apr 19, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2025 Xian Gu, Xiaoxi Zhang, P. K. Kannan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.