Authors
Xian Gu
Assistant Professor of Marketing, Indiana University
Xiaoxi Zhang
Assistant Professor of Marketing, Tianjin University
P. K. Kannan
Associate Dean for Strategic Initiatives, Dean’s Chair in Marketing Science, University of Maryland
Optimizing Influencer Mix Strategies for Livestream Commerce: Insights from China
By: Xian Gu, Xiaoxi Zhang and P. K. Kannan
DOI: https://doi.org/10.2478/nimmir-2025-0006 | Journal eISSN: 2628-166X
Language: English
Page range: 36 - 41
Published on: Apr 19, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
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© 2025 Xian Gu, Xiaoxi Zhang, P. K. Kannan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.