The Next Age of Retailing: Learning from Influencers’ Strategies
References
- Campbell, C., & Farrell, J. R. (2020). More than meets the eye: The functional components underlying influencer marketing. Business Horizons, 63(4), 469–479. https://doi.org/10.1016/i.bushor.2020.03.003
- Rosengren, S., Campbell, C., & Farrell, J. R. (2024). Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance. Journal of Retailing and Consumer Services, 79, 103857. https://doi.org/1ø.1ø16/i.jretconser.2ø24.103857
DOI: https://doi.org/10.2478/nimmir-2025-0003 | Journal eISSN: 2628-166X
Language: English
Page range: 18 - 23
Published on: Apr 19, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Related subjects:
© 2025 Sara Rosengren, Colin Campbell, Justine Rapp Farrell, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.