The Next Age of Retailing: Learning from Influencers’ Strategies
Authors
Sara Rosengren
Chaired Professor of Marketing, Center for Retailing, Stockholm School of Economics
Colin Campbell
Associate Professor of Marketing, Knauss School of Business, University of San Diego
Justine Rapp Farrell
Associate Professor of Marketing, Knauss School of Business, University of San Diego
DOI: https://doi.org/10.2478/nimmir-2025-0003 | Journal eISSN: 2628-166X
Language: English
Page range: 18 - 23
Published on: Apr 19, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
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© 2025 Sara Rosengren, Colin Campbell, Justine Rapp Farrell, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.