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The Next Age of Retailing: Learning from Influencers’ Strategies Cover

The Next Age of Retailing: Learning from Influencers’ Strategies

NIM Marketing Intelligence Review
Volume 17 (2025): Issue 1 (May 2025)
By: Sara Rosengren,  Colin Campbell and  Justine Rapp Farrell  
Open Access
|Apr 2025

Authors

Sara Rosengren

Chaired Professor of Marketing, Center for Retailing, Stockholm School of Economics

Colin Campbell

Associate Professor of Marketing, Knauss School of Business, University of San Diego

Justine Rapp Farrell

Associate Professor of Marketing, Knauss School of Business, University of San Diego
DOI: https://doi.org/10.2478/nimmir-2025-0003 | Journal eISSN: 2628-166X
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Language: English
Page range: 18 - 23
Published on: Apr 19, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Influencer Marketing,
Retailer-Influencer Cooperation,
Personal Brand,
Storytelling,
Product Visualization,
Relationship Building
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2025 Sara Rosengren, Colin Campbell, Justine Rapp Farrell, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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