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Beyond Prompt Engineering: Skills Marketers Need to Deploy Generative AI Successfully Cover

Beyond Prompt Engineering: Skills Marketers Need to Deploy Generative AI Successfully

By: Oguz A. Acar  
Open Access
|Apr 2024

References

  1. Acar, O. A. (2023, November 8). Has Generative AI Peaked? Harvard Business Review. https://hbr.org/2023/11/has-generative-ai-peaked
  2. Acar, O. A. (2023, June 6). AI Prompt Engineering Isn't the Future. Harvard Business Review. https://hbr.org/2023/06/ai-prompt-engineering-isnt-the-future
  3. Acar, O. A. (2023, June 15). Are Your Students Ready for AI? A Four-Step Framework to Prepare Learners for a ChatGPT World. Harvard Business School Publishing. https://hbsp.harvard.edu/inspiring-minds/are-your-students-ready-for-ai?
  4. Gvirtz, A., & Acar, O. A. (2023, October 26). Why Text-to-Image AI Requires a New Branding Mindset. Sloan Management Review. https://sloanreview.mit.edu/article/why-text-to-image-ai-requires-a-new-branding-mindset/
  5. Li, B. Z., Tamkin, A., Goodman, N., & Andreas, J. (2023, October 17). Eliciting Human Preferences with Language Models. Working paper. https://arxiv.org/pdf/2310.11589.pdf
Language: English
Page range: 18 - 23
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2024 Oguz A. Acar, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.