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Beyond Prompt Engineering: Skills Marketers Need to Deploy Generative AI Successfully Cover

Beyond Prompt Engineering: Skills Marketers Need to Deploy Generative AI Successfully

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Open Access
|Apr 2024

References

  1. <bold>Acar, O. A. (2023, November 8).</bold> Has Generative AI Peaked? Harvard Business Review. <a href="https://hbr.org/2023/11/has-generative-ai-peaked" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://hbr.org/2023/11/has-generative-ai-peaked</a>
  2. <bold>Acar, O. A. (2023, June 6).</bold> AI Prompt Engineering Isn't the Future. Harvard Business Review. <a href="https://hbr.org/2023/06/ai-prompt-engineering-isnt-the-future" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://hbr.org/2023/06/ai-prompt-engineering-isnt-the-future</a>
  3. <bold>Acar, O. A. (2023, June 15).</bold> Are Your Students Ready for AI? A Four-Step Framework to Prepare Learners for a ChatGPT World. Harvard Business School Publishing. <a href="https://hbsp.harvard.edu/inspiring-minds/are-your-students-ready-for-ai?" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://hbsp.harvard.edu/inspiring-minds/are-your-students-ready-for-ai?</a>
  4. <bold>Gvirtz, A., &amp; Acar, O. A. (2023, October 26).</bold> Why Text-to-Image AI Requires a New Branding Mindset. Sloan Management Review. <a href="https://sloanreview.mit.edu/article/why-text-to-image-ai-requires-a-new-branding-mindset/" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://sloanreview.mit.edu/article/why-text-to-image-ai-requires-a-new-branding-mindset/</a>
  5. <bold>Li, B. Z., Tamkin, A., Goodman, N., &amp; Andreas, J. (2023, October 17).</bold> Eliciting Human Preferences with Language Models. Working paper. <a href="https://arxiv.org/pdf/2310.11589.pdf" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://arxiv.org/pdf/2310.11589.pdf</a>
Language: English
Page range: 18 - 23
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year

© 2024 Oguz A. Acar, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.