Beyond Prompt Engineering: Skills Marketers Need to Deploy Generative AI Successfully
By:
Authors
Oguz A. Acar
Professor of Marketing & Innovation, King's Business School, King's College London
DOI: https://doi.org/10.2478/nimmir-2024-0003 | Journal eISSN: 2628-166X
Language: English
Page range: 18 - 23
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
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© 2024 Oguz A. Acar, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.