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Closing the Customer Imagination Gap with Augmented and Virtual Reality Cover

Closing the Customer Imagination Gap with Augmented and Virtual Reality

NIM Marketing Intelligence Review
Volume 15 (2023): Issue 2 (November 2023)
By: Tim Hilken,  Jonas Heller and  Dominik Mahr  
Open Access
|Oct 2023

Authors

Tim Hilken

Maastricht University, School of Business and Economics, The Netherlands

Jonas Heller

Maastricht University, School of Business and Economics, The Netherlands

Dominik Mahr

Maastricht University, School of Business and Economics, The Netherlands
DOI: https://doi.org/10.2478/nimmir-2023-0014 | Journal eISSN: 2628-166X
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Language: English
Page range: 30 - 35
Published on: Oct 26, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Customer Experience,
Imagination Gap,
Augmented Reality,
Virtual Reality
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2023 Tim Hilken, Jonas Heller, Dominik Mahr, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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