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Closing the Customer Imagination Gap with Augmented and Virtual Reality Cover

Closing the Customer Imagination Gap with Augmented and Virtual Reality

NIM Marketing Intelligence Review
Volume 15 (2023): Issue 2 (November 2023)
By: Tim Hilken,  Jonas Heller and  Dominik Mahr  
Open Access
|Oct 2023
DOI: https://doi.org/10.2478/nimmir-2023-0014 | Journal eISSN: 2628-166X
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Language: English
Page range: 30 - 35
Published on: Oct 26, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Customer Experience,
Imagination Gap,
Augmented Reality,
Virtual Reality
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2023 Tim Hilken, Jonas Heller, Dominik Mahr, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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