Compensation-Related Metrics and Marketing Myopia Cover

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Compensation-Related Metrics and Marketing Myopia

NIM Marketing Intelligence Review

Volume 15 (2023): Issue 1 (May 2023)

By: Martin Artz and Natalie Mizik

Open Access

|Apr 2023

References

Artz, M., & Mizik, N. (2017). How incentives shape strategy: The role of CMO and CEO compensation in inducing marketing myopia. http://dx.doi.org/10.2139/ssrn.3093033
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DOI: https://doi.org/10.2478/nimmir-2023-0006 | Journal eISSN: 2628-166X

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Language: English

Page range: 40 - 44

Published on: Apr 19, 2023

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Compensation Incentives,

Marketing Myopia,

Marketing Function,

Unintended Effects

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2023 Martin Artz, Natalie Mizik, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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