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Compensation-Related Metrics and Marketing Myopia Cover

Compensation-Related Metrics and Marketing Myopia

NIM Marketing Intelligence Review
Volume 15 (2023): Issue 1 (May 2023)
By: Martin Artz and  Natalie Mizik  
Open Access
|Apr 2023
Authors

Authors

Martin Artz

Professor of Management Accounting and Control, University of Muenster

Natalie Mizik

Professor of Marketing and J. Gary Shansby Endowed Chair in Marketing Strategy, University of Washington Foster School of Business, Seattle
DOI: https://doi.org/10.2478/nimmir-2023-0006 | Journal eISSN: 2628-166X
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Language: English
Page range: 40 - 44
Published on: Apr 19, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Compensation Incentives,
Marketing Myopia,
Marketing Function,
Unintended Effects
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2023 Martin Artz, Natalie Mizik, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 15 (2023): Issue 1 (May 2023)
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