Authors
Martin Artz
Professor of Management Accounting and Control, University of Muenster
Natalie Mizik
Professor of Marketing and J. Gary Shansby Endowed Chair in Marketing Strategy, University of Washington Foster School of Business, Seattle
DOI: https://doi.org/10.2478/nimmir-2023-0006 | Journal eISSN: 2628-166X
Language: English
Page range: 40 - 44
Published on: Apr 19, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2023 Martin Artz, Natalie Mizik, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.