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Compensation-Related Metrics and Marketing Myopia Cover

Compensation-Related Metrics and Marketing Myopia

NIM Marketing Intelligence Review
Volume 15 (2023): Issue 1 (May 2023)
By: Martin Artz and  Natalie Mizik  
Open Access
|Apr 2023

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DOI: https://doi.org/10.2478/nimmir-2023-0006 | Journal eISSN: 2628-166X
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Language: English
Page range: 40 - 44
Published on: Apr 19, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Compensation Incentives,
Marketing Myopia,
Marketing Function,
Unintended Effects
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2023 Martin Artz, Natalie Mizik, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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