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Metrics for Marketing Decisions: Drivers and Implications for Performance Cover

Metrics for Marketing Decisions: Drivers and Implications for Performance

NIM Marketing Intelligence Review
Volume 15 (2023): Issue 1 (May 2023)
By: Ofer Mintz  
Open Access
|Apr 2023
Authors

Authors

Ofer Mintz

Associate Professor in Marketing, University of Technology Sydney, Tel Aviv University
DOI: https://doi.org/10.2478/nimmir-2023-0003 | Journal eISSN: 2628-166X
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Language: English
Page range: 18 - 23
Published on: Apr 19, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Marketing Metrics,
Decision-Making,
Marketing Performance
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2023 Ofer Mintz, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 15 (2023): Issue 1 (May 2023)
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