References
- Mintz, O. (2022). The post-pandemic business playbook: Customer-centric solutions to help your firm grow. Singapore. Palgrave Macmillan.
- Mintz, O., & Imran, S. C. (2013). What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities? Journal of Marketing, 77(2), 17-40.
- Mintz, O., Currim, I. S., Steenkamp, J.-B. E. M., & De Jong, M. (2021). Managerial metric use in marketing decisions across 16 countries: A cultural perspective. Journal of International Business Studies, 52(8), 1474-1500.
- Mintz, O., Gilbride, T. J., Lenk, P., & Currim, I. S. (2021). The right metrics for marketing-mix decisions. International Journal of Research in Marketing, 38(1), 32-49.
DOI: https://doi.org/10.2478/nimmir-2023-0003 | Journal eISSN: 2628-166X
Language: English
Page range: 18 - 23
Published on: Apr 19, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2023 Ofer Mintz, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.