References
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- Mintz, O., & Imran, S. C. (2013). What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities? Journal of Marketing, 77(2), 17-40.
- Mintz, O., Currim, I. S., Steenkamp, J.-B. E. M., & De Jong, M. (2021). Managerial metric use in marketing decisions across 16 countries: A cultural perspective. Journal of International Business Studies, 52(8), 1474-1500.
- Mintz, O., Gilbride, T. J., Lenk, P., & Currim, I. S. (2021). The right metrics for marketing-mix decisions. International Journal of Research in Marketing, 38(1), 32-49.