References
- Guenzi, P. & Habel, J. (2020): “Mastering the digital transformation of sales,” California Management Review, 62(4), 57–85.
- Mahlamäki, T.; Storbacka, K.; Pylkkönen, S. & Ojala, M. (2020): “Adoption of digital sales force automation tools in supply chain: Customers’ acceptance of sales configurators,” Industrial Marketing Management, 91, 162–173.
- Storbacka, K. & Moser, T. (2020): “The changing role of marketing: transformed propositions, processes and partnerships,” AMS Review, 10(3), 299–310.