References
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- Mahlamäki, T.; Storbacka, K.; Pylkkönen, S. & Ojala, M. (2020): “Adoption of digital sales force automation tools in supply chain: Customers’ acceptance of sales configurators,” Industrial Marketing Management, 91, 162–173.
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DOI: https://doi.org/10.2478/nimmir-2022-0014 | Journal eISSN: 2628-166X
Language: English
Page range: 31 - 35
Published on: Oct 26, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2022 Emma Storbacka, Kaj Storbacka, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.