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Building a Revenue Engine – Scaling Up Sales Automation Cover

Building a Revenue Engine – Scaling Up Sales Automation

NIM Marketing Intelligence Review
Volume 14 (2022): Issue 2 (November 2022)
By: Emma Storbacka and  Kaj Storbacka  
Open Access
|Oct 2022

Authors

Emma Storbacka

emma.storbacka@avaus.com

CEO, Avaus Ltd., Stockholm, Sweden

Kaj Storbacka

kaj.storbacka@hanken.fi

Hanken Foundation Professor, Hanken School of Economics, Helsinki, Finland
DOI: https://doi.org/10.2478/nimmir-2022-0014 | Journal eISSN: 2628-166X
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Language: English
Page range: 31 - 35
Published on: Oct 26, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Sales Automation,
Use Case Centricity,
Scaling Digitalization
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2022 Emma Storbacka, Kaj Storbacka, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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