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Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment Cover

Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment

NIM Marketing Intelligence Review
Volume 14 (2022): Issue 2 (November 2022)
By: Andy Lark and  André Bonfrer  
Open Access
|Oct 2022

Authors

Andy Lark

andy.lark@dubber.net

CEO, Group Lark and Chief Customer Officer, Dubber Corporation Ltd, Victoria, Australia

André Bonfrer

andre.bonfrer@deakin.edu.au

Professor of Marketing, Deakin University, Victoria, Australia
DOI: https://doi.org/10.2478/nimmir-2022-0012 | Journal eISSN: 2628-166X
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Language: English
Page range: 19 - 23
Published on: Oct 26, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Hybrid Work,
Hybrid Marketing,
Collaboration,
Marketing Operation,
MarTech
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2022 Andy Lark, André Bonfrer, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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