Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment
By: Andy Lark and André Bonfrer
Authors
Andy Lark
CEO, Group Lark and Chief Customer Officer, Dubber Corporation Ltd, Victoria, Australia
André Bonfrer
Professor of Marketing, Deakin University, Victoria, Australia
DOI: https://doi.org/10.2478/nimmir-2022-0012 | Journal eISSN: 2628-166X
Language: English
Page range: 19 - 23
Published on: Oct 26, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2022 Andy Lark, André Bonfrer, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.