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Challenges of Marketing Automation: Linking MarTech & SalesTech

NIM Marketing Intelligence Review

Volume 14 (2022): Issue 2 (November 2022)

By: Bernd Skiera

Open Access

|Oct 2022

References

Brinker, Scott (2022): “Marketing Technology Landscape 2022”, chiefmartec.com/2022/05/marketing-technology-landscape-2022-search-9932-solutions-on-martechmap-com/.
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Blissfully (2020): “2020 Annual SaaS Trends – Blissfully Report,” www.blissfully.com/saas-trends/2020-annual-report/.
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Skiera, B.; Miller, K.; Jin, Y.; Kraft, L.; Laub, R.; Schmitt, J. (2022): “The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market,” Frankfurt.
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Articles in this issue

DOI: https://doi.org/10.2478/nimmir-2022-0011 | Journal eISSN: 2628-166X

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Language: English

Page range: 11 - 17

Published on: Oct 26, 2022

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Marketing Automation,

Artificial Intelligence (AI),

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2022 Bernd Skiera, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 14 (2022): Issue 2 (November 2022)

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