Have a personal or library account? Click to login
Challenges of Marketing Automation: Linking MarTech & SalesTech Cover

Challenges of Marketing Automation: Linking MarTech & SalesTech

NIM Marketing Intelligence Review
Volume 14 (2022): Issue 2 (November 2022)
By: Bernd Skiera  
Open Access
|Oct 2022

Authors

Bernd Skiera

skiera@wiwi.uni-frankfurt.de

Professor of Electronic Commerce, Goethe University Frankfurt, Germany
DOI: https://doi.org/10.2478/nimmir-2022-0011 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 11 - 17
Published on: Oct 26, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
MarTech,
SalesTech,
Marketing Automation,
EiPaaS,
Artificial Intelligence (AI),
Data Quality,
Privacy
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2022 Bernd Skiera, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Previous articleVolume 14 (2022): Issue 2 (November 2022)Next article