Tweeter-in-Chief Donald J. Trump: How Social Media Can Be the Downfall of Your Brand
By: Ron Hill, Sanal Mazvancheryl and Ben Wright
References
- Campbell, J (1968): “The Hero with a Thousand Faces”, NJ: Princeton University Press.
- Hill, R., Wright, B., and Bennett, A. (2021): “Storytelling and the Hero’s Journey: The Trump Brand and Social Media,” working paper.
- https://hbr.org/2020/02/how-do-consumers-feel-when-companies-get-political
- https://www.nytimes.com/2021/01/11/business/trump-brand-capitol-mob.html
DOI: https://doi.org/10.2478/nimmir-2021-0016 | Journal eISSN: 2628-166X
Language: English
Page range: 44 - 49
Published on: Oct 22, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2021 Ron Hill, Sanal Mazvancheryl, Ben Wright, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.